The reusableperiod panty market is expected to surpass a valuation of US$95.5 Mn in 2022, with sales growing at a 16.7% through2032.
In order to address the need of menstrual hygiene amongwomen and adolescent girls in rural areas, governments across various countries
are taking initiatives and providing funds to promote the usage of menstrual
products such as reusable period panty among women.
These initiatives are also launched to improve theavailability and access to high quality menstrual products in rural areas,
along with ensuring the safe disposal of products in an environmentally
friendly way.
For instance, in 2018, UNICEF launched a campaign to promotepositive menstrual hygiene in Pakistan and other countries in the Middle East
and North Africa. Besides this, UNICEF is also promoting menstrual hygiene
practices in Eastern and Southern Africa.
Apart from this, other organizations such as World VisionInternational, UNFPA, etc. are actively undertaking several campaigns to
promote menstrual hygiene and practices in underdeveloped regions.
Besides social organizations and agencies, commercialorganizations are actively undertaking initiatives to spread awareness
regarding menstrual hygiene practices. Saalt is one such brand that is
extensively using social media to alleviate period poverty and taboos. Such
developments are anticipated to augment the growth in the market over the
forecast period.
Packaging heavily influences the brand identity, especiallyin the case of new products. The packaging solutions in the personal care
industry have restructured into more safe, natural and practical formulas.
Since the entire idea of reusable period panty centresaround sustainability, packaging carries paramount importance. Consequently,
manufacturers are increasingly adopting discreet, innovative and sustainable
packaging to comply with the consumer requirements, which is expected to drive
sales of reusable period panty.
“Increasing preference for premium materials in reusableperiod panty to avoid infections is driving product innovations. In addition to
this, growing focus on mentsural hygiene and personal care across various
countries will augment the growth in the market over the forecast period,” says
an FMI analyst.
- Key Takeaways:
- Based on style, sales in the hipster segment are slated to increase at a 17.7%
CAGR through 2032. - By size, the medium segment will account for 36.1% of the total market share
in 2022. - In terms of absorbency level, demand in the high/super absorbency level
segment will surge at a 18.4% CAGR over the assessment period. - By price range, the mass/economy segment will expand at a 17.5% CAGR through
2032. - By sales channel, demand in the online retailers segment will grow at a 20.7%
CAGR over the forecast period. - The U.S. will continue dominating the North America reusable period panty
market, with sales increasing at a 11.4% CAGR. - Demand in the U.K. will increase at a 11% CAGR, accounting for a dominant share
in the Europe reusable period panty market. - India will emerge as a lucrative pocket in the South Asia reusable period panty
market, with sales projected to grow at a 18.4% CAGR through 2032.
Who is winning?
Leading manufacturers of reusable period panty are investingin research and development and partnerships to launch products suitable for
various demographics worldwide. Key players operating in the reusable period panty
market are Dear Kate, Inc., WUKA, Essity AB, Flux Undies, Thinx Inc., Ruby
Love, Elia Lingerie, Modibodi, Aisle, Saalt, The Period Company, Knix, Neione,
Q&M, Anigan, Proof, Lovable, Blooming, Uniqlo, Aerie, and PINK (Victoria
Secret) among others..
Global Reusable Period Panty Market by Category
- By Style Type:
- Boy Short
- Bikini
- Brief
- Hipster
- Others
- By Size:
- Small
- Medium
- Large
- By Absorbency Level:
- Heavy/Super Absorbency
- Medium Absorbency
- Light Absorbency
- Super Light Absorbency
- By Price Range:
- Mass/Economic
- Mid-Range
- Premium
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
To know more:
