Market Research Future (MRFR) projects the automotive infotainment market size to reach USD 48.2 billion at a CAGRof 8.51% from 2022-2030 (forecast period).
In-Vehicle Infotainment Systems to WitnessBolstering Demand
The market is expanding due to the risingdemand for infotainment systems and a preference for driver assistance systems
(DASs). Due to the growing popularity of DAS, automotive players are becoming
more interested in vehicle automation. They invest much in R&D to advance
technical advances. In addition, increased demand for vehicles equipped with
DASs propels the global automotive infotainment market forward.
Furthermore, important driving factors such asgreater support for open-source and standard platforms for application
development, as well as availability for smartphone integration with IVI
systems, bolster demand for in-vehicle entertainment systems. Rising demand for
infotainment systems, increased vehicle production, and integration of
infotainment with other systems drive market expansion.
AI-based Automotive Infotainment Systems OfferSignificant Opportunities
The increasing adoption of self-serviceapplications, voice search technology, and driver assistance systems propels
market expansion. The increased demand for AI automotive infotainment, as well
as advancements in artificial intelligence and other infrastructure-oriented
technologies drive market expansion. Emerging economies with increasing use of
vehicle infotainment systems and rapid automation in manufacturing sectors will
provide global enterprises with several chances in the future.
The Global Market to Expand Post COVID-19Pandemic
The COVID-19 pandemic has helped tore-establish the relevance of automation and the most desired connected
technologies, such as connected cars, artificial intelligence, and infotainment
systems. While pandemic-related logistics issues encouraged manufacturers to
investigate new automation technologies to counter higher wages and increase
efficiency, many consumers engaged in DIY projects to keep themselves engaged
and improve their car comforts.
Regional Analysis
North America to Dominate the Global Market
North America leads the global automotiveinfotainment market and will continue to do so during the evaluation period.
North America is a mature economy with significant investments in the
automobile industry, which is undergoing major development.
Furthermore, factors such as rising passengercar demand, major expenditures in expanding technology, and the availability of
a diverse variety of innovative infotainment devices promote market expansion.
In terms of value, the United States controls the North American automobile
infotainment industry.
APAC to Hold the Second Largest Share
The Asia Pacific holds the second-largest shareof the worldwide market. The region is, without a doubt, one of the most
promising regions for the global automobile market. Factors like emerging
economies and their growing GDP, as well as rising per capita income, have
provided enormous opportunities for both the automotive sector and the
infotainment business. Furthermore, the shift in manufacturing bases of several
worldwide automotive infotainment providers, as well as technical improvements,
affect the growth of the automotive infotainment market.
Europe is Emerging as a Strong Market forAutomotive Infotainment Systems
Europe is quickly emerging as a viable market,with a high increase projected over the forecast period. Europe's thriving
automobile sector promotes the expansion of the automotive infotainment market.
Furthermore, the growing demand for a premium or luxury vehicles has
considerably aided the expansion of the European automotive infotainment
market.
The European automotiveinfotainment market benefits from R&D efforts carried out by majorautomobile manufacturers such as BMW, Volkswagen, Ford, and Renault. The
automotive infotainment market is predicted to gain a significant pace
throughout the review period, with manufacturers installing infotainment
systems in entry-level vehicles in order to gain a larger market share.
Key Players
Continental AG (Germany), Alpine Electronics,Inc. (Japan), Harman International (US), Pioneer Electronics (US), Panasonic
Corporation (Japan), DENSO Corporation (Japan), Garmin Ltd. (Switzerland),
Delphi Automotive PLC (UK), KENWOOD Corporation (Japan), and ALLGo Embedded
Systems Pvt. Ltd. (India).
Competitive Landscape
Given the presence of establishedmanufacturers, automotive infotainment market share appears to be extremely fragmented.To gain extra impetus, prominent firms seek possibilities to integrate across
the extended value chain while focusing on boosting production capabilities,
R&D investments, and M&A activity. They provide dependable,
cutting-edge solutions and services while spending heavily on the development
of capable technologies and products.
